Facade & Exterior Restoration · five boroughs
A facade filed UNSAFE has a repair deadline and a penalty that compounds every month it slips.
Local Law 11 requires periodic facade inspection and filing. When a report comes back UNSAFE, the condition must be made safe immediately, permanently repaired, and re-filed. Miss the filing and the penalty is $5,000 a year plus $1,000 a month late, cumulative since 20 February 2020. That is the most expensive deadline in the city, and it is public.
Every violation in New York has a deadline, a penalty, and somebody who has to hire you.
Facade & Exterior Restoration leads, $199 a month.
7 days free on Alert — three digests. Card on file, first charge on day 8. No contract, cancel any time. That works out to about $1 per ranked facade lead with the owner or managing agent already named on it.
The arithmetic, in facade job values
One job. That is the whole break-even.
Facade is the one trade where the job value understates the opportunity — the penalty exposure on the building is often larger than the repair.
Job values are the declared valuations filed with the City on work at the buildings we score, not our estimates. Where a trade has too few declared values to be honest about, we do not publish a median — which is why mold and lead lead with volume and the correction deadline instead of a job value.
One real record, start to finish
What a facade lead actually looks like
Public record, pulled from the feed, scored, and handed over with the contact resolved. Every fact below is real and free to anyone who knows where to look. The agent's name and the play are what you are paying for, so they stay in the digest.
3■■■ Bronx Boulevard Bronx
Facade filed UNSAFE — conditions must be made safe immediately and permanently repaired, then re-filed
The Play
There is a reason the February deadline is the most expensive number on this card, and it is not the masonry. Subscribers get the play.
The house number is masked here because a full address is a free route to the name. Subscribers get it unmasked. Every lead carries a play like this — it is the difference between a row of data and knowing what to say when they pick up.
Why this is not a lead list
Marketplace leads sell intent. A violation is an obligation with a date on it.
There is no facade lead marketplace worth buying from, because the buyer is not searching. The building is on a filing cycle, and the trigger is a report, not an enquiry.
The competition here is not other lead vendors, it is the engineering firm that filed the report and already has a preferred contractor. Getting to the owner while the report is fresh is the whole game.
Unsafe and SWARMP conditions carry different urgency and different deadlines. A generic lead list flattens that distinction; the filing status is why one of these is a call today and the other is a call in six weeks.
How it works
Four steps, every night, before you are awake.
We read the city, nightly
Fourteen datasets — DOB, ECB, HPD, FISP — refreshed every night. See every one on the data page.
We keep the ones with a deadline
Most of what the city publishes is paperwork. We keep records that carry a correction date, a filing date or an unpaid balance — something that forces a decision.
We name the human
Owner of record, or the managing agent registered with HPD where one is on file, with a confidence band on the resolution so you know how hard the number was to find.
It is in your inbox before you open the truck
Ranked, filtered to your trade and boroughs, with The Play on each one. 6:00am every weekday, on every plan.
Against the alternatives
What facade contractors use now, and what it costs them.
| BuildDocket | Shared lead marketplaces | Pulling NYC Open Data yourself | Referrals and word of mouth | |
|---|---|---|---|---|
| What triggers the lead | An open violation with a correction deadline | Somebody filled in a form | Whatever you remembered to query | Chance |
| Is there a deadline on it | Yes, and it is on the record | No | Only if you built the logic | No |
| Contact resolved | Owner or HPD-registered agent, with a confidence band | The form filler | You do the reverse lookups | Already known |
| How many others got it | Capped per borough | As many as paid | Unknown | One |
| Told you what to say | The Play, on every lead | No | No | N/A |
| Monthly cost | $199, 7 days free | Per-lead, and rising | Your time, nightly | Nothing, and unpredictable |
We are a commercial general contractor that got tired of buying leads from people who had never run a job. That is the whole origin story.
Do not take the numbers on trust.
Every figure on this page is read live from the same database that builds the digest. The data page lists all fourteen city datasets, the record counts, when each was last refreshed, and the open count for every division we sell.
Questions
Facade contractors ask these first.
What exactly is FISP?
The Facade Inspection Safety Program, formerly Local Law 11. Buildings over six storeys must have their exterior walls inspected and a report filed on a recurring cycle.
What is the penalty for a late filing?
$5,000 a year plus $1,000 a month for a late filing, cumulative since 20 February 2020, under 1 RCNY § 103-04.
Why is facade volume lower than the other trades?
Because it is driven by a filing cycle rather than daily complaints. The monthly count is the smallest we publish and the individual jobs are the longest — that is a feature of the trade, not a gap in the data.
What does it cost, and is there a contract?
$199 a month for one trade in one borough, and the first 7 days are free. Your card goes on file when you start and is first charged on day 8 -- cancel before then and you are never charged. No contract, cancel any time. Every trade-and-borough combination is the same $199, so two trades across two boroughs is four of them, $796. There is no bigger plan and no volume discount. A borough with no filings in your division is not offered at all, so there is no way to be charged for coverage that does not exist. If you want to be the only contractor sent this trade in a borough, you can buy every seat on it at $199 a seat -- on a thin combination that is a small number; ask us how many it holds.
How many other contractors get the same lead?
Capped per trade and borough rather than sold to whoever turns up. The point of a cap is that the lead is still worth calling when you get it.
Where does the data come from?
NYC Open Data — DOB, ECB, HPD and the FISP filings — plus the registration and tax roll records used to resolve the contact. It is public record. The work is in filtering it, ranking it and naming the human, and that is what you are paying for.
See tomorrow's facade list before you pay for it.
Start the 7 days and you get real facade digests — your trade, your boroughs, owners and managing agents already named — Monday, Wednesday and Friday. Read them, then decide.
Your card goes on file today and is first charged on day 8, so the list keeps arriving on its own. Cancel any time inside the 7 days and you are never charged — one click, no questions.
Your division is already set to facade — change it if that is not your work. Currently New York City only.
Ready now? Alert is $199 a month and the first 7 days are free. Your card goes on file when you start and is first charged on day 8 — cancel before then and you are never charged. No contract.